PRAHS

  • Marketing Manager

    Job Locations (All) | US-NC-Raleigh | US-PA-Blue Bell
    Posted Date 4 weeks ago(11/20/2018 8:50 AM)
    ID
    2018-50046
  • Overview

     

    Do you want to watch the world of marketing change, or do you want to be the one to shape it?

    Because we’re hoping you’re here for the latter.

     

    Who are we?

    We Are PRA.

     

    We are 15,000+ employees strong, operating in more than 85 countries. We are committed to saving lives and we are constantly striving to be the best at what we do. Our impact is real and we see it every single day. We help get life-saving drugs into the hands of those who need them most.

     

    Who are you?

    A Marketing Manager must possess a rare blend of business and industry savvy, as well as big-picture vision, and the drive to make that vision a reality. A Marketing Manager's key role is strategic, not tactical. You will proactively drive the marketing strategy for the projects you manage while remaining consistent with corporate branding and marketing strategies.  A Marketing Manager operates in a matrixed environment and must be able to communicate well with direct reports, team members within Global Marketing and across all areas and levels of the company.

     

    Marketing Managers work on a wide range of projects, including lager initiatives, projects of various size, and the development and execution of ongoing marketing plans. Across these various duties, you must gain a deep understanding of the customer experience, identify and fill gaps to generate new, innovative ideas that grow market share, improve customer experience and drive growth.  Responsibilities may/will include: lead and/or conduct detailed research and analysis to help form recommendations, develop marketing plans along with corresponding budgets, manage the execution of the plan throughout the course of the project/year, evaluate ROI on various marketing strategies and tactics, lead and drive projects to meet strategic objectives and determined timelines. 

     

    Responsibilities

    What will you be doing?

    What are your typical responsibilities?  Among other things, Marketing Managers will:

    • Drives the strategic Marketing direction for their Business Unit.
    • Establishes marketing goals to ensure share of market and profitability of products and/or services.
    • Works with the Business Unit to develop strategic marketing plans and budgets and manages the execution of them.
    • Determines customers' needs and desires by specifying the research needed to obtain market information; Creates, implements and analyzes detailed discovery documents
    • Prepares and executes Marketing Campaigns.
    • Coordinates and/or participates in various Marketing functions, including: 
      • Conferences and trade shows (preparation and execution) Webinars
      • Speaking events – Symposia Promotional events
      • Grand Openings, etc.
    • Works with the creative team and oversees copywriting, design, layout, paste-up, and production of promotional materials. 
    • Assist with the development of client communications and presentations.

    Qualifications

     

    What do you need to have?

    • Proven ability to oversee all marketing, advertising and promotional staff and activities.
    • Broad-ranging expertise, ideally gained within the healthcare sector.
    • Proactively lead projects and ensured the continued development of marketing strategy.
    • Excellent organizational skills required.
    • Ability to communicate effectively in order to write technical reports and make formal presentations of research findings to senior management and outside agencies.
    • Proven ability to use information systems (relational databases) and MS Office (MS Word/Excel/PowerPoint) required.
    • Four year college degree or international equivalent.

     

    PRA is an EEO/AA employer and is committed to providing opportunities to minorities, women, veterans, and individuals with disabilities



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